Why use AI images on Small Business
A professional photoshoot is a big expense, and most businesses need fresh images every week for their website, social media, email and ads. AI covers much of that: a seasonal promotion image, launch visuals for a new product or matching team headshots, without scheduling a shoot. For your Google Business Profile, use real photos of your premises and work.
Small Business photo guide
Consistency matters most. Pick two or three styles that fit your brand and use them across channels. Google Business Profile photos should be real photos of your business, team and work. Optimise website images so pages load fast. Social media is the best place to experiment with trending AI styles.
Do
- Maintain visual consistency across your website, social, and marketing materials
- Use AI headshots for team pages to look polished and professional
- Create unique imagery instead of relying on stock photos your competitors also use
- Optimize file sizes for web performance after generating images
- Build a reusable image library organized by campaign and season
Don’t
- Use AI images that feel disconnected from your brand identity
- Generate different styles for every post. Inconsistency erodes brand recognition
- Ignore licensing. Read our Terms, and only upload photos you have the rights to use
- Use AI images in your Google Business Profile in place of real photos of your business
- Use AI-generated stock-looking photos. The whole point is creating unique content